Cookie Policy
This policy explains how www.doverpriorydental.com uses cookies and similar technologies. It should be read alongside our Privacy Policy.
Last updated: 26 October 2026.
What cookies are
Cookies are small text files that a website saves in your browser. They let the site remember information about your visit, such as which pages you looked at. Similar technologies, such as your browser’s session storage, work in the same way, so this policy covers them too.
How we use cookies
We use cookies to understand how people find and use our website, and to measure how well our Google advertising works. This helps us improve the site and spend our marketing budget sensibly. We do not use cookies to collect your name, contact details or any information about your dental health.
Cookies are set by Google through Google Tag Manager, which loads our analytics and advertising tools.
The cookies we use
| Cookie | Set by | What it does | How long it lasts |
|---|---|---|---|
_ga |
Google Analytics | Tells one visitor apart from another so we can count visits | 2 years |
_ga_X7ZKZ5W257 |
Google Analytics | Keeps track of your current visit (session) | 2 years |
_gcl_au |
Google Ads | Records that you arrived from a Google advert, so we can see which adverts lead to appointments | 90 days |
_gcl_aw |
Google Ads | Stores the advert click reference when you arrive from a Google advert | 90 days |
IDE, test_cookie |
Google (doubleclick.net) | Used by Google to measure and show relevant adverts | Up to 13 months |
Google may also set its own cookies if you are signed in to a Google account. You can read how Google uses this information at policies.google.com/technologies/partner-sites.
Session storage
When you arrive on our website from an advert or a link, we keep a note of where you came from (for example the campaign name) in your browser’s session storage. This is sent with any enquiry form you complete, so we know how you found us. It is deleted when you close your browser.
Embedded video
Some pages include video from JW Player. The video player may save small amounts of information in your browser, such as your volume setting, so the video plays properly.
How to control cookies
You can block or delete cookies in your browser settings. Each browser explains how:
You can also stop Google Analytics from recording your visits with the Google Analytics opt-out browser add-on, and manage how Google personalises adverts at adssettings.google.com.
Blocking cookies will not stop the website working. You can still read every page, book online and send us an enquiry.
Contact us
If you have any questions about this policy, please email smile@doverpriorydental.com, call us on 01304 206558 or write to Dover Priory Dental, 3 Priory Road, Dover CT17 9RQ.